Author: canwestmediangblog

Posted on: August 29, 2024 Posted by: canwestmediangblog Comments: 0

CANWEST MEDIA NIGERIA TO LEAD TECNO MOBILE’S SOUTHWEST MARKETING CAMPAIGN FOR SPARK 30C AND POP 9

Canwest Media Nigeria, a leading advertising agency in Southwest Nigeria, has been appointed to manage the media and marketing efforts for Tecno Mobile’s latest products, Spark 30C and Pop 9, across the Southwest region. The comprehensive campaign will cover the product launch, briefing with sub- dealers, in-store activations in major …

Posted on: August 29, 2024 Posted by: canwestmediangblog Comments: 0

HOW TO MEASURE ADVERTISING ROI: KEY METRICS AND STRATEGIES

Every business wants to know if its advertising dollars are making a difference. Measuring the return on investment (ROI) for your advertising campaigns isn’t just about crunching numbers—it’s about understanding the true impact of your marketing efforts. Getting this right can help you refine your strategy, boost profitability, and make …

Posted on: August 15, 2024 Posted by: canwestmediangblog Comments: 0

ADVERTISING TECHNOLOGY AND TOOLS FOR EFFICIENCY

Advertising efficiency is key in this ever evolving world. With technology advancing at a rapid pace, advertisers have an array of tools at their disposal to optimize campaigns, improve targeting, and maximize ROI. Here’s a comprehensive look at some of the most effective advertising technologies and tools available today.   …

Posted on: August 8, 2024 Posted by: canwestmediangblog Comments: 0

AI FOR REAL-TIME AD CAMPAIGN ADJUSTMENTS

Marketing is no longer a one-size-fits-all endeavor in today’s hyper-connected world. With consumers’ preferences shifting faster than ever and competition intensifying, the need for agility in advertising has never been more critical. Artificial Intelligence (AI), a game-changer that’s revolutionizing how brands manage and optimize their ad campaigns in real-time. To …

Posted on: August 5, 2024 Posted by: canwestmediangblog Comments: 0

10 COMMON MISTAKES TO AVOID WHEN PITCHING YOUR ADVERTISEMENT IDEA

Pitching an advertisement idea is an important moment for creatives, agencies, and marketing professionals. To ensure your pitch resonates and achieves the desired impact, it’s essential to avoid these ten common mistakes:   Lack of Research Failing to thoroughly understand the client’s brand, target audience, and market landscape can lead …

Posted on: July 25, 2024 Posted by: canwestmediangblog Comments: 0

SNAGGING THE ULTIMATE INFLUENCERS FOR YOUR NIGERIAN BRAND

Influencer marketing is a form of social media marketing that leverages the power of social media personalities to promote brands and products.  These influencers have built a dedicated following and are viewed as experts or trusted sources within their niche. Influencer marketing has become a powerful tool for brands in …

Posted on: July 15, 2024 Posted by: canwestmediangblog Comments: 0

The Role of Corporate Social Responsibility in Nigerian Advertising.

Corporate Social Responsibility (CSR) is a strategic business model that emphasizes a company’s ethical obligations to society. It goes beyond just making profits; it focuses on the positive impact a business can have on its employees, communities, and the environment. CSR initiatives encompass a wide range of activities, including: environmental …

Posted on: July 9, 2024 Posted by: canwestmediangblog Comments: 0

INFLUENCER MARKETING: STRATEGIES FOR AUTHENTIC BRAND PARTNERSHIP

The rise of social media has fundamentally reshaped the marketing landscape. Today, individuals who have amassed dedicated followings online and wield significant power in shaping consumer preferences are being used by brands to market their brands. Influencer marketing has become a cornerstone of many digital marketing strategies. However, simply partnering …