Introduction Gen Z is no longer up next, they’re already shaping markets, creating culture and deciding which brands rise or fade. These 18 to 28 year olds grew up online, blending shopping, entertainment and social life into one seamless feed. To win them over, brands must understand their mindset deeply …
Introduction Artificial Intelligence (AI) is no longer a futuristic concept, it’s a present day reality reshaping marketing strategies worldwide. In 2025, businesses across the globe, including in Nigeria are leveraging AI to enhance customer experiences, streamline operations and drive growth. Understanding this change is no longer optional, it’s a necessity …
Introduction In today’s digital space, going viral feels like the ultimate win, one trending post can pull in thousands of likes, shares, and followers overnight, but here’s the truth, virality fades as quickly as it comes. Consistency, on the other hand, builds trust, loyalty, and long term visibility for your …
Introduction Influencer marketing in Nigeria is loud, fast moving and sometimes wildly effective but it’s also messy, risky and full of traps for the unwary. If you’re a brand, marketer or entrepreneur trying to squeeze real return of investment from creators. Globally, influencer marketing continues to grow and evolve in …
Introduction In today’s crowded market, having a great product or service is no longer enough, where small and medium sized enterprises (SMEs) are the lifeblood of the local economy, standing out from the crowd can feel like a daunting task, especially when marketing budgets are tight. …
Introduction As a small business owner in Nigeria, you’re constantly juggling multiple hats from product development , customer service to operations and, of course, to marketing, in which every naira spent on marketing must show real returns. The thought of competing with big brands with their seemingly endless budgets can …
Introduction Nigerian small and medium sized enterprises (SMEs) are fighting in an unfair ring. The big brands have million-naira budgets, billboard dominance, celebrity influencers, and flashy campaigns that dominate TV and radio. However, with the rising cost of traditional advertising and the shift in consumer attention toward digital and localized …
Introduction In today’s digital first market, low engagement on ad campaigns is a problem many businesses in Nigeria are grappling with especially SMEs and startups operating on tight budgets. Consumers are savvy, discerning, and often bombarded with messages. Simply throwing money at placements won’t cut it anymore. If your ads …
Introduction In Nigeria’s vibrant digital landscape, attention is the currency, social media isn’t just for sharing memes anymore, it’s a potent battleground for brand relevance. Successful social media campaigns are not just luck, they’re strategy, timing, and serious understanding of Nigerian behavior online. Brands that understand this are winning big …
Introduction In Nigeria today, media buying is an intricate art and science, demanding precision, cultural nuance, and a relentless focus on measurable results. The market is a vibrant, bustling ecosystem, a goldmine of potential for brands. Throwing money at ad placements won’t cut it anymore, media buying in Nigeria now …
