Introduction In 2025, Nigerian audiences are savvier, more distracted, and definitely more selective. They are evolving, platforms are pivoting, and content fatigue is real. Advertising in Nigeria is undergoing a seismic shift, what worked last year might be obsolete tomorrow. Some years ago, slapping your brand on a radio jingle …
Advertisements, those delightful little interruptions standing between you and your YouTube video, Instagram reel. But while most of us groan and hit “Skip Ad” faster than a reflex test, the truth is, ads are everywhere for one simple reason, they make serious money. Let’s peel back the overly-sanitized corporate voice …
Social media has become an essential tool for businesses to thrive in today’s digital age, especially in Nigeria. With millions of users across platforms like Instagram, Twitter, Facebook, and TikTok, Nigerian brands have a unique opportunity to connect with their audiences, build brand awareness, and grow their businesses. However, managing …
In today’s digital age, having a strong online presence is crucial for businesses and individuals alike. One of the most effective ways to achieve this is through Search Engine Optimization (SEO). SEO is the process of optimizing your website and content to improve its visibility on search engines like Google. …
A creative brief is the cornerstone of any successful marketing or advertising campaign. It serves as a roadmap, guiding the creative team through the project’s objectives, target audience, key messages, and more. But just as important as crafting a comprehensive creative brief is the process of debriefing it. A …
On August 14th, the vibrant Makoko Community was transformed into a haven of joy, laughter, and celebration as the SLUM KIDS FEST summer edition made its grand debut in Lagos, Nigeria. This heartwarming event which is an initiative of the Julikol Foundation and this edition was brought to you by …
Canwest Media Nigeria, a leading advertising agency in Southwest Nigeria, has been appointed to manage the media and marketing efforts for Tecno Mobile’s latest products, Spark 30C and Pop 9, across the Southwest region. The comprehensive campaign will cover the product launch, briefing with sub- dealers, in-store activations in major …
Every business wants to know if its advertising dollars are making a difference. Measuring the return on investment (ROI) for your advertising campaigns isn’t just about crunching numbers—it’s about understanding the true impact of your marketing efforts. Getting this right can help you refine your strategy, boost profitability, and make …
Building a strong brand identity is crucial for small businesses aiming to stand out in competitive markets. A well-defined brand identity not only attracts customers but also fosters loyalty and trust. Here’s a comprehensive guide to help you establish a compelling brand identity step-by-step. Define Your Brand Strategy …
Advertising efficiency is key in this ever evolving world. With technology advancing at a rapid pace, advertisers have an array of tools at their disposal to optimize campaigns, improve targeting, and maximize ROI. Here’s a comprehensive look at some of the most effective advertising technologies and tools available today. …
