Canwest Blog – Welcome

Posted on: July 24, 2025 Posted by: canwestmediangblog Comments: 0

How Nigerian SMEs Can Compete with Big Brands Using Smart Media Planning

Introduction Nigerian small and medium sized enterprises (SMEs) are fighting in an unfair ring. The big brands have million-naira budgets, billboard dominance, celebrity influencers, and flashy campaigns that dominate TV and radio. However, with the rising cost of traditional advertising and the shift in consumer attention toward digital and localized …

Posted on: July 8, 2025 Posted by: canwestmediangblog Comments: 0

Social Media Campaigns That Worked in Nigeria: Case Studies and Lessons

Introduction In Nigeria’s vibrant digital landscape, attention is the currency, social media isn’t just for sharing memes anymore, it’s a potent battleground for brand relevance. Successful social media campaigns are not just luck, they’re strategy, timing, and serious understanding of Nigerian behavior online. Brands that understand this are winning big …

Posted on: May 9, 2025 Posted by: canwestmediangblog Comments: 0

Advertisement, Money Making Machine?

Advertisements, those delightful little interruptions standing between you and your YouTube video, Instagram reel. But while most of us groan and hit “Skip Ad” faster than a reflex test, the truth is, ads are everywhere for one simple reason, they make serious money. Let’s peel back the overly-sanitized corporate voice …

Posted on: September 19, 2024 Posted by: canwestmediangblog Comments: 0

SOCIAL MEDIA MANAGEMENT TIPS FOR NIGERIAN BRANDS

Social media has become an essential tool for businesses to thrive in today’s digital age, especially in Nigeria. With millions of users across platforms like Instagram, Twitter, Facebook, and TikTok, Nigerian brands have a unique opportunity to connect with their audiences, build brand awareness, and grow their businesses. However, managing …

Posted on: September 12, 2024 Posted by: canwestmediangblog Comments: 0

Search Engine Optimization (SEO): Tips for Improving Rankings

In today’s digital age, having a strong online presence is crucial for businesses and individuals alike. One of the most effective ways to achieve this is through Search Engine Optimization (SEO). SEO is the process of optimizing your website and content to improve its visibility on search engines like Google. …

Posted on: September 5, 2024 Posted by: canwestmediangblog Comments: 0

HOW TO WRITE A CREATIVE BRIEF AND DEBRIEFING IT EFFECTIVELY

A creative brief is the cornerstone of any successful marketing or advertising campaign. It serves as a roadmap, guiding the creative team through the project’s objectives, target audience, key messages, and more. But just as important as crafting a comprehensive creative brief is the process of debriefing it.   A …

Posted on: August 29, 2024 Posted by: canwestmediangblog Comments: 0

SLUM KIDS FEST BRINGS JOY AND HOPE TO MAKOKO COMMUNITY

On August 14th, the vibrant Makoko Community was transformed into a haven of joy, laughter, and celebration as the SLUM KIDS FEST summer edition made its grand debut in Lagos, Nigeria. This heartwarming event which is an initiative of the Julikol Foundation and this edition was brought to you by …