Introduction Influencer marketing in Nigeria is loud, fast moving and sometimes wildly effective but it’s also messy, risky and full of traps for the unwary. If you’re a brand, marketer or entrepreneur trying to squeeze real return of investment from creators. Globally, influencer marketing continues to grow and evolve in …
Introduction In today’s crowded market, having a great product or service is no longer enough, where small and medium sized enterprises (SMEs) are the lifeblood of the local economy, standing out from the crowd can feel like a daunting task, especially when marketing budgets are tight. …
Introduction As a small business owner in Nigeria, you’re constantly juggling multiple hats from product development , customer service to operations and, of course, to marketing, in which every naira spent on marketing must show real returns. The thought of competing with big brands with their seemingly endless budgets can …
Introduction Nigerian small and medium sized enterprises (SMEs) are fighting in an unfair ring. The big brands have million-naira budgets, billboard dominance, celebrity influencers, and flashy campaigns that dominate TV and radio. However, with the rising cost of traditional advertising and the shift in consumer attention toward digital and localized …
Introduction In today’s digital first market, low engagement on ad campaigns is a problem many businesses in Nigeria are grappling with especially SMEs and startups operating on tight budgets. Consumers are savvy, discerning, and often bombarded with messages. Simply throwing money at placements won’t cut it anymore. If your ads …
Introduction In Nigeria’s vibrant digital landscape, attention is the currency, social media isn’t just for sharing memes anymore, it’s a potent battleground for brand relevance. Successful social media campaigns are not just luck, they’re strategy, timing, and serious understanding of Nigerian behavior online. Brands that understand this are winning big …
Introduction In Nigeria today, media buying is an intricate art and science, demanding precision, cultural nuance, and a relentless focus on measurable results. The market is a vibrant, bustling ecosystem, a goldmine of potential for brands. Throwing money at ad placements won’t cut it anymore, media buying in Nigeria now …
Introduction In 2025, Nigerian audiences are savvier, more distracted, and definitely more selective. They are evolving, platforms are pivoting, and content fatigue is real. Advertising in Nigeria is undergoing a seismic shift, what worked last year might be obsolete tomorrow. Some years ago, slapping your brand on a radio jingle …
Advertisements, those delightful little interruptions standing between you and your YouTube video, Instagram reel. But while most of us groan and hit “Skip Ad” faster than a reflex test, the truth is, ads are everywhere for one simple reason, they make serious money. Let’s peel back the overly-sanitized corporate voice …
Social media has become an essential tool for businesses to thrive in today’s digital age, especially in Nigeria. With millions of users across platforms like Instagram, Twitter, Facebook, and TikTok, Nigerian brands have a unique opportunity to connect with their audiences, build brand awareness, and grow their businesses. However, managing …
