A creative brief is the cornerstone of any successful marketing or advertising campaign. It serves as a roadmap, guiding the creative team through the project’s objectives, target audience, key messages, and more. But just as important as crafting a comprehensive creative brief is the process of debriefing it. A …
Influencer marketing is a form of social media marketing that leverages the power of social media personalities to promote brands and products. These influencers have built a dedicated following and are viewed as experts or trusted sources within their niche. Influencer marketing has become a powerful tool for brands in …
Corporate Social Responsibility (CSR) is a strategic business model that emphasizes a company’s ethical obligations to society. It goes beyond just making profits; it focuses on the positive impact a business can have on its employees, communities, and the environment. CSR initiatives encompass a wide range of activities, including: environmental …
The rise of social media has fundamentally reshaped the marketing landscape. Today, individuals who have amassed dedicated followings online and wield significant power in shaping consumer preferences are being used by brands to market their brands. Influencer marketing has become a cornerstone of many digital marketing strategies. However, simply partnering …
Advertising is all about getting the word out. It’s a way of telling people about a product, service, idea, or even a cause in a way that convinces them to check it out, try it, or support it. Nigeria has multitude of cultures, languages, and traditions swirling together, simply getting …
The art of advertising has evolved significantly over the years, with modern strategies increasingly incorporating psychological principles to influence consumer behaviour. By understanding how people think, feel, and make decisions, advertisers can create more effective campaigns that resonate with their target audience. Here, we explore several key ways in which …
In today’s cutthroat marketplace, establishing a strong brand presence is vital for businesses to succeed. Effective advertising is the key to unlocking brand visibility, driving sales, and setting your brand apart from the competition. Here are tried-and-tested techniques to enhance your advertising strategy. Know Your Audience Understanding your target …
In the ever-evolving landscape of advertising, social media has emerged as a game-changer. With millions of users worldwide, platforms like Facebook, Instagram, Twitter, and LinkedIn offer unparalleled opportunities for businesses to reach their target audiences. However, with the constant influx of content, it can be daunting to navigate the world …
Storytelling is a tool now commonly used by top brands to captivate their audiences and leave a lasting impression. Gone are the days when advertisements were mere displays of product features and benefits. Today, brands are increasingly weaving narratives into their campaigns, transforming mundane promotions into memorable experiences. This shift …
In today’s competitive marketplace, building a strong brand is paramount for businesses striving to distinguish themselves from their competitors. Central to this endeavor are the concepts of brand consistency and cohesion. These principles not only help in creating a recognizable and trustworthy image but also in fostering loyalty and long-term …
