Introduction For many Nigerian businesses, WhatsApp has become a go-to marketing tool, from fashion vendors to real estate firms, broadcast messages have been the default method for reaching customers. But here’s the truth, broadcast messages are outdated and often ignored. Here are 5 ways Nigeria brands can leverage WhatsApp marketing. …
Introduction For decades, the towering static billboard, 48 sheet and spectacular was the undisputed king of outdoor advertising, today the conversation has moved past vinyl. The rise of digital outdoor displays is transforming the way brands connect with people, combining the mass visibility of traditional signage with the targeting …
Introduction The way Nigerians consume digital content has shifted radically and nowhere is it clearer than in the explosion of short form video, reels, shorts and tiktoks are no longer just entertainment, they’re the default window into culture, commerce and conversation. To understand why this format dominates and how brands …
Introduction Influencer marketing in Nigeria is loud, fast moving and sometimes wildly effective but it’s also messy, risky and full of traps for the unwary. If you’re a brand, marketer or entrepreneur trying to squeeze real return of investment from creators. Globally, influencer marketing continues to grow and evolve in …
Introduction As a small business owner in Nigeria, you’re constantly juggling multiple hats from product development , customer service to operations and, of course, to marketing, in which every naira spent on marketing must show real returns. The thought of competing with big brands with their seemingly endless budgets can …
Introduction Nigerian small and medium sized enterprises (SMEs) are fighting in an unfair ring. The big brands have million-naira budgets, billboard dominance, celebrity influencers, and flashy campaigns that dominate TV and radio. However, with the rising cost of traditional advertising and the shift in consumer attention toward digital and localized …
Introduction In Nigeria today, media buying is an intricate art and science, demanding precision, cultural nuance, and a relentless focus on measurable results. The market is a vibrant, bustling ecosystem, a goldmine of potential for brands. Throwing money at ad placements won’t cut it anymore, media buying in Nigeria now …
Influencer marketing is a form of social media marketing that leverages the power of social media personalities to promote brands and products. These influencers have built a dedicated following and are viewed as experts or trusted sources within their niche. Influencer marketing has become a powerful tool for brands in …
The rise of social media has fundamentally reshaped the marketing landscape. Today, individuals who have amassed dedicated followings online and wield significant power in shaping consumer preferences are being used by brands to market their brands. Influencer marketing has become a cornerstone of many digital marketing strategies. However, simply partnering …
Advertising is all about getting the word out. It’s a way of telling people about a product, service, idea, or even a cause in a way that convinces them to check it out, try it, or support it. Nigeria has multitude of cultures, languages, and traditions swirling together, simply getting …
