Category: CSR

Posted on: September 26, 2025 Posted by: canwestmediangblog Comments: 0

THE FUTURE OF OUTDOOR ADVERTISING IN NIGERIA: BLENDING BILLBOARDS WITH DIGITAL EXPERIENCES

Introduction   For decades, the towering static billboard, 48 sheet and spectacular was the undisputed king of outdoor advertising, today the conversation has moved past vinyl. The rise of digital outdoor displays is transforming the way brands connect with people, combining the mass visibility of traditional signage with the targeting …

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Posted on: July 15, 2024 Posted by: canwestmediangblog Comments: 0

The Role of Corporate Social Responsibility in Nigerian Advertising.

Corporate Social Responsibility (CSR) is a strategic business model that emphasizes a company’s ethical obligations to society. It goes beyond just making profits; it focuses on the positive impact a business can have on its employees, communities, and the environment. CSR initiatives encompass a wide range of activities, including: environmental …

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