Introduction For many Nigerian businesses, WhatsApp has become a go-to marketing tool, from fashion vendors to real estate firms, broadcast messages have been the default method for reaching customers. But here’s the truth, broadcast messages are outdated and often ignored. Here are 5 ways Nigeria brands can leverage WhatsApp marketing. …
Introduction The way Nigerians consume digital content has shifted radically and nowhere is it clearer than in the explosion of short form video, reels, shorts and tiktoks are no longer just entertainment, they’re the default window into culture, commerce and conversation. To understand why this format dominates and how brands …
Advertising is all about getting the word out. It’s a way of telling people about a product, service, idea, or even a cause in a way that convinces them to check it out, try it, or support it. Nigeria has multitude of cultures, languages, and traditions swirling together, simply getting …
