Category: Digital Marketing

Posted on: July 9, 2024 Posted by: canwestmediangblog Comments: 0

INFLUENCER MARKETING: STRATEGIES FOR AUTHENTIC BRAND PARTNERSHIP

The rise of social media has fundamentally reshaped the marketing landscape. Today, individuals who have amassed dedicated followings online and wield significant power in shaping consumer preferences are being used by brands to market their brands. Influencer marketing has become a cornerstone of many digital marketing strategies. However, simply partnering …