Introduction Nigerian small and medium sized enterprises (SMEs) are fighting in an unfair ring. The big brands have million-naira budgets, billboard dominance, celebrity influencers, and flashy campaigns that dominate TV and radio. However, with the rising cost of traditional advertising and the shift in consumer attention toward digital and localized …
Introduction In Nigeria today, media buying is an intricate art and science, demanding precision, cultural nuance, and a relentless focus on measurable results. The market is a vibrant, bustling ecosystem, a goldmine of potential for brands. Throwing money at ad placements won’t cut it anymore, media buying in Nigeria now …
The rise of social media has fundamentally reshaped the marketing landscape. Today, individuals who have amassed dedicated followings online and wield significant power in shaping consumer preferences are being used by brands to market their brands. Influencer marketing has become a cornerstone of many digital marketing strategies. However, simply partnering …
