Canwest Media Nigeria, a leading advertising agency in Southwest Nigeria, has been appointed to manage the media and marketing efforts for Tecno Mobile’s latest products, Spark 30C and Pop 9, across the Southwest region. The comprehensive campaign will cover the product launch, briefing with sub- dealers, in-store activations in major …
Every business wants to know if its advertising dollars are making a difference. Measuring the return on investment (ROI) for your advertising campaigns isn’t just about crunching numbers—it’s about understanding the true impact of your marketing efforts. Getting this right can help you refine your strategy, boost profitability, and make …
Building a strong brand identity is crucial for small businesses aiming to stand out in competitive markets. A well-defined brand identity not only attracts customers but also fosters loyalty and trust. Here’s a comprehensive guide to help you establish a compelling brand identity step-by-step. Define Your Brand Strategy …
Advertising efficiency is key in this ever evolving world. With technology advancing at a rapid pace, advertisers have an array of tools at their disposal to optimize campaigns, improve targeting, and maximize ROI. Here’s a comprehensive look at some of the most effective advertising technologies and tools available today. …
Marketing is no longer a one-size-fits-all endeavor in today’s hyper-connected world. With consumers’ preferences shifting faster than ever and competition intensifying, the need for agility in advertising has never been more critical. Artificial Intelligence (AI), a game-changer that’s revolutionizing how brands manage and optimize their ad campaigns in real-time. To …
Pitching an advertisement idea is an important moment for creatives, agencies, and marketing professionals. To ensure your pitch resonates and achieves the desired impact, it’s essential to avoid these ten common mistakes: Lack of Research Failing to thoroughly understand the client’s brand, target audience, and market landscape can lead …
In today’s competitive marketplace, building a strong brand is paramount for businesses striving to distinguish themselves from their competitors. Central to this endeavor are the concepts of brand consistency and cohesion. These principles not only help in creating a recognizable and trustworthy image but also in fostering loyalty and long-term …
In the digital age, the adage “Content is King” holds truer than ever before. Quality content has emerged as a cornerstone of successful digital marketing strategies, offering businesses in Nigeria and beyond a powerful tool for driving growth, engaging audiences, and building brand authority. In this comprehensive guide, we explore …
In the fast-paced world of marketing, mastering the art of persuasion is crucial for advertisers looking to capture the attention of consumers and drive action. Behind every successful advertising campaign lies a deep understanding of human psychology and the principles that influence decision-making. In this blog post, we explore the …
In today’s fast-paced digital landscape, where attention is scarce and competition is fierce, brands are constantly searching for innovative ways to connect with consumers and cut through the noise. Enter influencer marketing—a dynamic strategy that has revolutionized the way brands engage with their audience and amplify their message. The …
