Tag: ad agency

Posted on: August 8, 2024 Posted by: canwestmediangblog Comments: 0

AI FOR REAL-TIME AD CAMPAIGN ADJUSTMENTS

Marketing is no longer a one-size-fits-all endeavor in today’s hyper-connected world. With consumers’ preferences shifting faster than ever and competition intensifying, the need for agility in advertising has never been more critical. Artificial Intelligence (AI), a game-changer that’s revolutionizing how brands manage and optimize their ad campaigns in real-time. To …

Posted on: August 5, 2024 Posted by: canwestmediangblog Comments: 0

10 COMMON MISTAKES TO AVOID WHEN PITCHING YOUR ADVERTISEMENT IDEA

Pitching an advertisement idea is an important moment for creatives, agencies, and marketing professionals. To ensure your pitch resonates and achieves the desired impact, it’s essential to avoid these ten common mistakes:   Lack of Research Failing to thoroughly understand the client’s brand, target audience, and market landscape can lead …