Tag: ad pitching

Posted on: November 25, 2025 Posted by: canwestmediangblog Comments: 0

FROM OFFLINE TO ONLINE: HOW NIGERIAN BUSINESSES CAN MODERNIZE THEIR MARKETING WITHOUT BREAKING THE BANK

Introduction For many Nigerian businesses from small boutiques to mid sized food brands, the biggest challenge isn’t accepting that digital marketing is important, it’s figuring out how to go online without spending millions or hiring a huge agency. Besides, the truth is, you don’t need a massive budget, you just …

Posted on: August 5, 2024 Posted by: canwestmediangblog Comments: 0

10 COMMON MISTAKES TO AVOID WHEN PITCHING YOUR ADVERTISEMENT IDEA

Pitching an advertisement idea is an important moment for creatives, agencies, and marketing professionals. To ensure your pitch resonates and achieves the desired impact, it’s essential to avoid these ten common mistakes:   Lack of Research Failing to thoroughly understand the client’s brand, target audience, and market landscape can lead …