Introduction Nigerian brands are no longer satisfied with marketing that just looks good or gets likes, the focus has shifted sharply toward marketing that directly drives sales to transforming visibility into measurable revenue. As the Nigerian economy diversifies and competition intensifies across industries, business leaders are realizing that marketing must …
Introduction Nigerian consumers are spending more time on mobile phones, social media apps and content platforms than ever before, you don’t just need to be seen, you just need to be felt and the way you get felt. Gone are the days when a giant billboard or repeated TV spots …
Introduction Gen Z is no longer up next, they’re already shaping markets, creating culture and deciding which brands rise or fade. These 18 to 28 year olds grew up online, blending shopping, entertainment and social life into one seamless feed. To win them over, brands must understand their mindset deeply …
Introduction In today’s digital space, going viral feels like the ultimate win, one trending post can pull in thousands of likes, shares, and followers overnight, but here’s the truth, virality fades as quickly as it comes. Consistency, on the other hand, builds trust, loyalty, and long term visibility for your …
Introduction In today’s crowded market, having a great product or service is no longer enough, where small and medium sized enterprises (SMEs) are the lifeblood of the local economy, standing out from the crowd can feel like a daunting task, especially when marketing budgets are tight. …
Introduction In today’s digital first market, low engagement on ad campaigns is a problem many businesses in Nigeria are grappling with especially SMEs and startups operating on tight budgets. Consumers are savvy, discerning, and often bombarded with messages. Simply throwing money at placements won’t cut it anymore. If your ads …
Introduction In 2025, Nigerian audiences are savvier, more distracted, and definitely more selective. They are evolving, platforms are pivoting, and content fatigue is real. Advertising in Nigeria is undergoing a seismic shift, what worked last year might be obsolete tomorrow. Some years ago, slapping your brand on a radio jingle …
Advertisements, those delightful little interruptions standing between you and your YouTube video, Instagram reel. But while most of us groan and hit “Skip Ad” faster than a reflex test, the truth is, ads are everywhere for one simple reason, they make serious money. Let’s peel back the overly-sanitized corporate voice …
Social media has become an essential tool for businesses to thrive in today’s digital age, especially in Nigeria. With millions of users across platforms like Instagram, Twitter, Facebook, and TikTok, Nigerian brands have a unique opportunity to connect with their audiences, build brand awareness, and grow their businesses. However, managing …
Every business wants to know if its advertising dollars are making a difference. Measuring the return on investment (ROI) for your advertising campaigns isn’t just about crunching numbers—it’s about understanding the true impact of your marketing efforts. Getting this right can help you refine your strategy, boost profitability, and make …
