Tag: #advertisingagency

Posted on: July 8, 2025 Posted by: canwestmediangblog Comments: 0

Social Media Campaigns That Worked in Nigeria: Case Studies and Lessons

Introduction In Nigeria’s vibrant digital landscape, attention is the currency, social media isn’t just for sharing memes anymore, it’s a potent battleground for brand relevance. Successful social media campaigns are not just luck, they’re strategy, timing, and serious understanding of Nigerian behavior online. Brands that understand this are winning big …

Posted on: September 5, 2024 Posted by: canwestmediangblog Comments: 0

HOW TO WRITE A CREATIVE BRIEF AND DEBRIEFING IT EFFECTIVELY

A creative brief is the cornerstone of any successful marketing or advertising campaign. It serves as a roadmap, guiding the creative team through the project’s objectives, target audience, key messages, and more. But just as important as crafting a comprehensive creative brief is the process of debriefing it.   A …