Tag: algorithm

Posted on: October 6, 2025 Posted by: canwestmediangblog Comments: 0

HOW NIGERIAN BRANDS CAN LEVERAGE WHATSAPP MARKETING BEYOND BROADCAST MESSAGE

Introduction For many Nigerian businesses, WhatsApp has become a go-to marketing tool, from fashion vendors to real estate firms, broadcast messages have been the default method for reaching customers. But here’s the truth, broadcast messages are outdated and often ignored. Here are 5 ways Nigeria brands can leverage WhatsApp marketing. …

READ MORE
Posted on: August 8, 2024 Posted by: canwestmediangblog Comments: 0

AI FOR REAL-TIME AD CAMPAIGN ADJUSTMENTS

Marketing is no longer a one-size-fits-all endeavor in today’s hyper-connected world. With consumers’ preferences shifting faster than ever and competition intensifying, the need for agility in advertising has never been more critical. Artificial Intelligence (AI), a game-changer that’s revolutionizing how brands manage and optimize their ad campaigns in real-time. To …

READ MORE