Introduction Nigeria’s next big marketing frontier isn’t mass reach, it’s small, trusted circles. From whatsapp groups and market whatsapp statuses to neighbourhood Instagram pods and vendor chat threads, micro communities are where recommendations actually happen. For brands that learn to play respectfully and use data smart tactics, hyper local digital …
Introduction For many Nigerian businesses from small boutiques to mid sized food brands, the biggest challenge isn’t accepting that digital marketing is important, it’s figuring out how to go online without spending millions or hiring a huge agency. Besides, the truth is, you don’t need a massive budget, you just …
Marketing is no longer a one-size-fits-all endeavor in today’s hyper-connected world. With consumers’ preferences shifting faster than ever and competition intensifying, the need for agility in advertising has never been more critical. Artificial Intelligence (AI), a game-changer that’s revolutionizing how brands manage and optimize their ad campaigns in real-time. To …
