Tag: artificial intelligence

Posted on: November 25, 2025 Posted by: canwestmediangblog Comments: 0

FROM OFFLINE TO ONLINE: HOW NIGERIAN BUSINESSES CAN MODERNIZE THEIR MARKETING WITHOUT BREAKING THE BANK

Introduction For many Nigerian businesses from small boutiques to mid sized food brands, the biggest challenge isn’t accepting that digital marketing is important, it’s figuring out how to go online without spending millions or hiring a huge agency. Besides, the truth is, you don’t need a massive budget, you just …

READ MORE
Posted on: August 8, 2024 Posted by: canwestmediangblog Comments: 0

AI FOR REAL-TIME AD CAMPAIGN ADJUSTMENTS

Marketing is no longer a one-size-fits-all endeavor in today’s hyper-connected world. With consumers’ preferences shifting faster than ever and competition intensifying, the need for agility in advertising has never been more critical. Artificial Intelligence (AI), a game-changer that’s revolutionizing how brands manage and optimize their ad campaigns in real-time. To …

READ MORE