Introduction For many Nigerian businesses from small boutiques to mid sized food brands, the biggest challenge isn’t accepting that digital marketing is important, it’s figuring out how to go online without spending millions or hiring a huge agency. Besides, the truth is, you don’t need a massive budget, you just …
Introduction In Nigeria today, media buying is an intricate art and science, demanding precision, cultural nuance, and a relentless focus on measurable results. The market is a vibrant, bustling ecosystem, a goldmine of potential for brands. Throwing money at ad placements won’t cut it anymore, media buying in Nigeria now …
Social media has become an essential tool for businesses to thrive in today’s digital age, especially in Nigeria. With millions of users across platforms like Instagram, Twitter, Facebook, and TikTok, Nigerian brands have a unique opportunity to connect with their audiences, build brand awareness, and grow their businesses. However, managing …
Influencer marketing is a form of social media marketing that leverages the power of social media personalities to promote brands and products. These influencers have built a dedicated following and are viewed as experts or trusted sources within their niche. Influencer marketing has become a powerful tool for brands in …
