Introduction As a small business owner in Nigeria, you’re constantly juggling multiple hats from product development , customer service to operations and, of course, to marketing, in which every naira spent on marketing must show real returns. The thought of competing with big brands with their seemingly endless budgets can …
Social media has become an essential tool for businesses to thrive in today’s digital age, especially in Nigeria. With millions of users across platforms like Instagram, Twitter, Facebook, and TikTok, Nigerian brands have a unique opportunity to connect with their audiences, build brand awareness, and grow their businesses. However, managing …
Pitching an advertisement idea is an important moment for creatives, agencies, and marketing professionals. To ensure your pitch resonates and achieves the desired impact, it’s essential to avoid these ten common mistakes: Lack of Research Failing to thoroughly understand the client’s brand, target audience, and market landscape can lead …
