Introduction AI and automation are no longer a futuristic talking point for marketers, they’re the tools reshaping how Nigerian brands find, persuade and keep customers today. From hyper personalized recommendations to automated WhatsApp journeys and real time ad optimization, companies that deploy AI strategically are squeezing more value from smaller …
Introduction For decades, the towering static billboard, 48 sheet and spectacular was the undisputed king of outdoor advertising, today the conversation has moved past vinyl. The rise of digital outdoor displays is transforming the way brands connect with people, combining the mass visibility of traditional signage with the targeting …
Introduction As a small business owner in Nigeria, you’re constantly juggling multiple hats from product development , customer service to operations and, of course, to marketing, in which every naira spent on marketing must show real returns. The thought of competing with big brands with their seemingly endless budgets can …
Building a strong brand identity is crucial for small businesses aiming to stand out in competitive markets. A well-defined brand identity not only attracts customers but also fosters loyalty and trust. Here’s a comprehensive guide to help you establish a compelling brand identity step-by-step. Define Your Brand Strategy …
