Introduction In Nigeria’s crowded digital marketplace, selling a product isn’t enough anymore you need to sell a story. From Lagos to Abuja, consumers are drawn to brands that connect emotionally, not just commercially. It’s no surprise that Nigerian audiences engage more with content that feels human, relatable, and authentic rather …
Introduction For many Nigerian businesses, WhatsApp has become a go-to marketing tool, from fashion vendors to real estate firms, broadcast messages have been the default method for reaching customers. But here’s the truth, broadcast messages are outdated and often ignored. Here are 5 ways Nigeria brands can leverage WhatsApp marketing. …
In today’s cutthroat marketplace, establishing a strong brand presence is vital for businesses to succeed. Effective advertising is the key to unlocking brand visibility, driving sales, and setting your brand apart from the competition. Here are tried-and-tested techniques to enhance your advertising strategy. Know Your Audience Understanding your target …
In today’s competitive marketplace, building a strong brand is paramount for businesses striving to distinguish themselves from their competitors. Central to this endeavor are the concepts of brand consistency and cohesion. These principles not only help in creating a recognizable and trustworthy image but also in fostering loyalty and long-term …
