Tag: Content Creation

Posted on: July 24, 2025 Posted by: canwestmediangblog Comments: 0

How Nigerian SMEs Can Compete with Big Brands Using Smart Media Planning

Introduction Nigerian small and medium sized enterprises (SMEs) are fighting in an unfair ring. The big brands have million-naira budgets, billboard dominance, celebrity influencers, and flashy campaigns that dominate TV and radio. However, with the rising cost of traditional advertising and the shift in consumer attention toward digital and localized …

Posted on: July 25, 2024 Posted by: canwestmediangblog Comments: 0

SNAGGING THE ULTIMATE INFLUENCERS FOR YOUR NIGERIAN BRAND

Influencer marketing is a form of social media marketing that leverages the power of social media personalities to promote brands and products.  These influencers have built a dedicated following and are viewed as experts or trusted sources within their niche. Influencer marketing has become a powerful tool for brands in …

Posted on: May 29, 2024 Posted by: canwestmediangblog Comments: 0

Building Stronger Brands: The Importance of Brand Consistency and Cohesion

In today’s competitive marketplace, building a strong brand is paramount for businesses striving to distinguish themselves from their competitors. Central to this endeavor are the concepts of brand consistency and cohesion. These principles not only help in creating a recognizable and trustworthy image but also in fostering loyalty and long-term …

Posted on: May 2, 2024 Posted by: canwestmediangblog Comments: 0

The Power of Influencer Marketing: Leveraging Influencers to Amplify Your Brand Message

In today’s fast-paced digital landscape, where attention is scarce and competition is fierce, brands are constantly searching for innovative ways to connect with consumers and cut through the noise. Enter influencer marketing—a dynamic strategy that has revolutionized the way brands engage with their audience and amplify their message.   The …