Tag: creative agency

Posted on: September 19, 2025 Posted by: canwestmediangblog Comments: 0

THE RISE OF VIDEO CONTENT: WHY NIGERIAN AUDIENCES PREFER REELS, SHORTS AND TIKTOKS

Introduction The way Nigerians consume digital content has shifted radically and nowhere is it clearer than in the explosion of short form video, reels, shorts and tiktoks are no longer just entertainment, they’re the default window into culture, commerce and conversation. To understand why this format dominates and how brands …

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Posted on: August 5, 2024 Posted by: canwestmediangblog Comments: 0

10 COMMON MISTAKES TO AVOID WHEN PITCHING YOUR ADVERTISEMENT IDEA

Pitching an advertisement idea is an important moment for creatives, agencies, and marketing professionals. To ensure your pitch resonates and achieves the desired impact, it’s essential to avoid these ten common mistakes:   Lack of Research Failing to thoroughly understand the client’s brand, target audience, and market landscape can lead …

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