Tag: creative pitch

Posted on: July 24, 2025 Posted by: canwestmediangblog Comments: 0

How Nigerian SMEs Can Compete with Big Brands Using Smart Media Planning

Introduction Nigerian small and medium sized enterprises (SMEs) are fighting in an unfair ring. The big brands have million-naira budgets, billboard dominance, celebrity influencers, and flashy campaigns that dominate TV and radio. However, with the rising cost of traditional advertising and the shift in consumer attention toward digital and localized …

Posted on: August 5, 2024 Posted by: canwestmediangblog Comments: 0

10 COMMON MISTAKES TO AVOID WHEN PITCHING YOUR ADVERTISEMENT IDEA

Pitching an advertisement idea is an important moment for creatives, agencies, and marketing professionals. To ensure your pitch resonates and achieves the desired impact, it’s essential to avoid these ten common mistakes:   Lack of Research Failing to thoroughly understand the client’s brand, target audience, and market landscape can lead …