Tag: #creativebrief

Posted on: October 10, 2025 Posted by: canwestmediangblog Comments: 0

THE BUSINESS OF STORYTELLING: HOW NIGERIAN BRANDS CAN USE CONTENT TO WIN CUSTOMER LOYALTY

Introduction In Nigeria’s crowded digital marketplace, selling a product isn’t enough anymore you need to sell a story. From Lagos to Abuja, consumers are drawn to brands that connect emotionally, not just commercially. It’s no surprise that Nigerian audiences engage more with content that feels human, relatable, and authentic rather …

Posted on: October 6, 2025 Posted by: canwestmediangblog Comments: 0

HOW NIGERIAN BRANDS CAN LEVERAGE WHATSAPP MARKETING BEYOND BROADCAST MESSAGE

Introduction For many Nigerian businesses, WhatsApp has become a go-to marketing tool, from fashion vendors to real estate firms, broadcast messages have been the default method for reaching customers. But here’s the truth, broadcast messages are outdated and often ignored. Here are 5 ways Nigeria brands can leverage WhatsApp marketing. …

Posted on: September 26, 2025 Posted by: canwestmediangblog Comments: 0

THE FUTURE OF OUTDOOR ADVERTISING IN NIGERIA: BLENDING BILLBOARDS WITH DIGITAL EXPERIENCES

Introduction   For decades, the towering static billboard, 48 sheet and spectacular was the undisputed king of outdoor advertising, today the conversation has moved past vinyl. The rise of digital outdoor displays is transforming the way brands connect with people, combining the mass visibility of traditional signage with the targeting …

Posted on: September 19, 2025 Posted by: canwestmediangblog Comments: 0

THE RISE OF VIDEO CONTENT: WHY NIGERIAN AUDIENCES PREFER REELS, SHORTS AND TIKTOKS

Introduction The way Nigerians consume digital content has shifted radically and nowhere is it clearer than in the explosion of short form video, reels, shorts and tiktoks are no longer just entertainment, they’re the default window into culture, commerce and conversation. To understand why this format dominates and how brands …

Posted on: July 24, 2025 Posted by: canwestmediangblog Comments: 0

How Nigerian SMEs Can Compete with Big Brands Using Smart Media Planning

Introduction Nigerian small and medium sized enterprises (SMEs) are fighting in an unfair ring. The big brands have million-naira budgets, billboard dominance, celebrity influencers, and flashy campaigns that dominate TV and radio. However, with the rising cost of traditional advertising and the shift in consumer attention toward digital and localized …

Posted on: July 8, 2025 Posted by: canwestmediangblog Comments: 0

Social Media Campaigns That Worked in Nigeria: Case Studies and Lessons

Introduction In Nigeria’s vibrant digital landscape, attention is the currency, social media isn’t just for sharing memes anymore, it’s a potent battleground for brand relevance. Successful social media campaigns are not just luck, they’re strategy, timing, and serious understanding of Nigerian behavior online. Brands that understand this are winning big …

Posted on: September 5, 2024 Posted by: canwestmediangblog Comments: 0

HOW TO WRITE A CREATIVE BRIEF AND DEBRIEFING IT EFFECTIVELY

A creative brief is the cornerstone of any successful marketing or advertising campaign. It serves as a roadmap, guiding the creative team through the project’s objectives, target audience, key messages, and more. But just as important as crafting a comprehensive creative brief is the process of debriefing it.   A …