Introduction Nigeria’s next big marketing frontier isn’t mass reach, it’s small, trusted circles. From whatsapp groups and market whatsapp statuses to neighbourhood Instagram pods and vendor chat threads, micro communities are where recommendations actually happen. For brands that learn to play respectfully and use data smart tactics, hyper local digital …
Introduction Artificial Intelligence (AI) is no longer a futuristic concept, it’s a present day reality reshaping marketing strategies worldwide. In 2025, businesses across the globe, including in Nigeria are leveraging AI to enhance customer experiences, streamline operations and drive growth. Understanding this change is no longer optional, it’s a necessity …
Introduction Influencer marketing in Nigeria is loud, fast moving and sometimes wildly effective but it’s also messy, risky and full of traps for the unwary. If you’re a brand, marketer or entrepreneur trying to squeeze real return of investment from creators. Globally, influencer marketing continues to grow and evolve in …
Introduction As a small business owner in Nigeria, you’re constantly juggling multiple hats from product development , customer service to operations and, of course, to marketing, in which every naira spent on marketing must show real returns. The thought of competing with big brands with their seemingly endless budgets can …
Pitching an advertisement idea is an important moment for creatives, agencies, and marketing professionals. To ensure your pitch resonates and achieves the desired impact, it’s essential to avoid these ten common mistakes: Lack of Research Failing to thoroughly understand the client’s brand, target audience, and market landscape can lead …
