Introduction Nigerian consumers are spending more time on mobile phones, social media apps and content platforms than ever before, you don’t just need to be seen, you just need to be felt and the way you get felt. Gone are the days when a giant billboard or repeated TV spots …
Introduction The way Nigerians consume digital content has shifted radically and nowhere is it clearer than in the explosion of short form video, reels, shorts and tiktoks are no longer just entertainment, they’re the default window into culture, commerce and conversation. To understand why this format dominates and how brands …
Every business wants to know if its advertising dollars are making a difference. Measuring the return on investment (ROI) for your advertising campaigns isn’t just about crunching numbers—it’s about understanding the true impact of your marketing efforts. Getting this right can help you refine your strategy, boost profitability, and make …
