Tag: #measureROI

Posted on: September 19, 2025 Posted by: canwestmediangblog Comments: 0

THE RISE OF VIDEO CONTENT: WHY NIGERIAN AUDIENCES PREFER REELS, SHORTS AND TIKTOKS

Introduction The way Nigerians consume digital content has shifted radically and nowhere is it clearer than in the explosion of short form video, reels, shorts and tiktoks are no longer just entertainment, they’re the default window into culture, commerce and conversation. To understand why this format dominates and how brands …

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Posted on: August 29, 2024 Posted by: canwestmediangblog Comments: 0

HOW TO MEASURE ADVERTISING ROI: KEY METRICS AND STRATEGIES

Every business wants to know if its advertising dollars are making a difference. Measuring the return on investment (ROI) for your advertising campaigns isn’t just about crunching numbers—it’s about understanding the true impact of your marketing efforts. Getting this right can help you refine your strategy, boost profitability, and make …

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