Introduction Gen Z is no longer up next, they’re already shaping markets, creating culture and deciding which brands rise or fade. These 18 to 28 year olds grew up online, blending shopping, entertainment and social life into one seamless feed. To win them over, brands must understand their mindset deeply …
Introduction Artificial Intelligence (AI) is no longer a futuristic concept, it’s a present day reality reshaping marketing strategies worldwide. In 2025, businesses across the globe, including in Nigeria are leveraging AI to enhance customer experiences, streamline operations and drive growth. Understanding this change is no longer optional, it’s a necessity …
Introduction As a small business owner in Nigeria, you’re constantly juggling multiple hats from product development , customer service to operations and, of course, to marketing, in which every naira spent on marketing must show real returns. The thought of competing with big brands with their seemingly endless budgets can …
Introduction In Nigeria today, media buying is an intricate art and science, demanding precision, cultural nuance, and a relentless focus on measurable results. The market is a vibrant, bustling ecosystem, a goldmine of potential for brands. Throwing money at ad placements won’t cut it anymore, media buying in Nigeria now …
Influencer marketing is a form of social media marketing that leverages the power of social media personalities to promote brands and products. These influencers have built a dedicated following and are viewed as experts or trusted sources within their niche. Influencer marketing has become a powerful tool for brands in …
