Tag: #socialmedia strategy

Posted on: July 8, 2025 Posted by: canwestmediangblog Comments: 0

Social Media Campaigns That Worked in Nigeria: Case Studies and Lessons

Introduction In Nigeria’s vibrant digital landscape, attention is the currency, social media isn’t just for sharing memes anymore, it’s a potent battleground for brand relevance. Successful social media campaigns are not just luck, they’re strategy, timing, and serious understanding of Nigerian behavior online. Brands that understand this are winning big …

Posted on: May 9, 2025 Posted by: canwestmediangblog Comments: 0

Advertisement, Money Making Machine?

Advertisements, those delightful little interruptions standing between you and your YouTube video, Instagram reel. But while most of us groan and hit “Skip Ad” faster than a reflex test, the truth is, ads are everywhere for one simple reason, they make serious money. Let’s peel back the overly-sanitized corporate voice …